Scalability: 50+ consultations booked in 3 months from cold email and LinkedIn
Scalability, a B2B services firm, needed a steady flow of qualified meetings with decision-makers. Their outreach ran in separate channels with no shared message. We joined cold email, LinkedIn and paid search into one system.
Where did Scalability start?
- Lead generation did not produce the volume or quality needed to grow.
- Prospects did not understand what Scalability did or why it mattered.
- Channels ran separately, so results were inconsistent and hard to read.
What did we change?
Segmented cold email
Sequences written per segment, each with a relevant case study and a single clear ask, sent from infrastructure set up for outreach.
LinkedIn outreach
Personalized connection requests and follow-up messages to the same decision-makers, so prospects met the same message twice.
Search ads into matched landing pages
Google Ads campaigns pointing to landing pages that matched each ad, to capture people already searching.
What were the results?
| Metric | Result |
|---|---|
| Qualified leads per month, all channels | 150+ |
| Lead to meeting conversion | 40% |
| Cold email open rate | 45% |
| Cold email click-through rate | 18% |
| LinkedIn connection acceptance | 38% |
| LinkedIn message response rate | 15% |
| Google Ads click-through rate | 6.5% |
| Cost per click | 20% lower |
| Consultations booked, first 3 months | 50+ |
"We needed a scalable and effective way to connect with decision-makers and demonstrate the value of our services. This partnership gave us the tools to achieve that."
Natalia Odrinskaya, The Scalability Team
Which service produced this result?
This project used our cold email infrastructure work. Separate sending domains, Google Workspace or Microsoft 365 mailboxes, authentication, warmup and safe daily limits in Instantly or Smartlead. Then a sequence written and launched.
Results are as reported for this client over the period shown. Results for your business depend on your offer, list and market.